WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
WFA member benchmark. For additional details, please log in.
Overview of the Media Forum held in July 2018 in Barcelona.
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
Event returns to Europe for the first time since GMW 2013 in Brussels
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
Data & insights for the new age of communication from our Global Marketer Week partners at Zenith
New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity
Cosmetics brand SK-II creates online film to empower and celebrate single women in China
Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…
Browser extension Semcon combats gender stereotypes in online search results