Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA Manifesto for Online Data Transparency

    WFA Manifesto for Online Data Transparency

     

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  2.    Media Forum Meeting Overview (April 2018, New York)
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  3.    Agency Family Tree: Global, APAC and China
    Agency management

    Agency Family Tree: Global, APAC and China

     

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  4.    The media transformers?
    Media governanceMedia transformation

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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  5.    Deliverable-driven agency payments
    Marketing procurement

    Deliverable-driven agency payments

    Seven tips for more effective agency compensation

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  6.    The lesson of Facebook: the online business model must adapt
    Digital policy

    The lesson of Facebook: the online business model must adapt

    This whole episode is going to precipitate more consumer calls for data transparency.

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  7.    ABCs of clients in control
    Marketing technologyMarketing technologyMarketing technology

    ABCs of clients in control

    Is blockchain technology the silver bullet that marketing organisations need right now?

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  8.    IFBA LATAM Taskforce messaging documents
    Food marketing

    IFBA LATAM Taskforce messaging documents

       

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  9.    Sourcing Forum Meeting Overview NY March 2018
    Marketing procurement

    Sourcing Forum Meeting Overview NY March 2018

     

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  10.    EASA Digital Blue Book (2017)
    Self-regulation

    EASA Digital Blue Book (2017)

     

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  11.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  12.    WFA FORUM Meeting Overview London March 2018
    Integrated marketing

    WFA FORUM Meeting Overview London March 2018

     

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  13.    Sourcing Forum Meeting Overview Shanghai March 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Shanghai March 2018

     

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  14.    WFA FORUM Meeting Overview Dubai March 2018
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2018

     

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  15.    Media Forum Meeting Overview (March 2018, Shanghai)
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
  16.    Major multinationals go beyond auditing as independent advisor role evolves
    Media governance

    Major multinationals go beyond auditing as independent advisor role evolves

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

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  17.    RAC - Meeting presentations – February 21, 2018

    RAC - Meeting presentations – February 21, 2018

     

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  18.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  19.    Benchmark: Sourcing production consultants
    Agency management

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

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  20.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

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  21. Global Marketer of the Year: Keith Weed on the marketing organisation

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…

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