WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
How Axe reinvented itself in order to appeal to the modern man
Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
WFA member benchmark. For additional details, please log in.
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.
The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…
But half of marketers are not regarded as fully aware of the implications for future campaigns
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
Overview of the Media Forum held in April 2018 in New York City.
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.