WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
WFA study finds increase of 11 percentage points expected 2017/18
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
Position paper on WFA's stance regarding the AVMSD revision
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things…
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
A study revealing attitudes towards transgender people in different…
In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.