Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Let's make 2018 the year of transparency, says WFA President David Wheldon
    Data collection & privacy

    Let's make 2018 the year of transparency, says WFA President David Wheldon

    In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

    Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"
  2.    GDPR data-privacy rules signal a welcome revolution, says WFA CEO
    Data collection & privacy

    GDPR data-privacy rules signal a welcome revolution, says WFA CEO

    GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

    Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"
  3.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  4.    Bridging east and west via digital: Huawei's Glory Zhang

    Bridging east and west via digital: Huawei's Glory Zhang

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Bridging east and west via digital: Huawei's Glory Zhang"
  5.    Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

    Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
  6.    Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

    Read more about "Elastic Generation: The Female Edit"
  7.    Marketing with purpose: Mars' Jane Wakely

    Marketing with purpose: Mars' Jane Wakely

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Marketing with purpose: Mars' Jane Wakely"
  8.    Priceless success: Mastercard's Raja Rajamannar
    Brand purpose

    Priceless success: Mastercard's Raja Rajamannar

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Priceless success: Mastercard's Raja Rajamannar"
  9.    Empowering marketers and unstereotyping ads: Unilever's Keith Weed
    Brand purpose

    Empowering marketers and unstereotyping ads: Unilever's Keith Weed

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
  10.    From transparency to equality: P&G's Marc Pritchard
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "From transparency to equality: P&G's Marc Pritchard"
  11.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

    Read more about "Project Reconnect masterdeck 2019"
  12. We are looking for a Digital Policy Manager

    The successful candidate will be part of WFA’s policy team

    Read more about "We are looking for a Digital Policy Manager"
  13.    WFA CEO: 2017 in review

    WFA CEO: 2017 in review

    Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective

    Read more about "WFA CEO: 2017 in review"
  14.    4 public affairs predictions for 2018

    4 public affairs predictions for 2018

    The WFA public affairs team share their predictions for what the next 12 months hold for brands.

    Read more about "4 public affairs predictions for 2018"
  15. 6 marketing predictions for 2018

    The WFA marketing team share their predictions for what the next 12 months hold for brands.

    Read more about "6 marketing predictions for 2018"
  16. WFA names shortlist for Global Marketer of the Year

    The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom,…

    Read more about "WFA names shortlist for Global Marketer of the Year"
  17.    It’s the Most Contagious time of the year
    Brand purpose

    It’s the Most Contagious time of the year

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

    Read more about "It’s the Most Contagious time of the year"
  18.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  19.    EU Pledge Annual Reports
    Food marketingSelf-regulation

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

    Read more about "EU Pledge Annual Reports"
  20.    EU Pledge Factsheet 2017
    Food marketingSelf-regulation

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

    Read more about "EU Pledge Factsheet 2017"
  21.    Sourcing Forum Meeting Overview NY December 2017
    Marketing procurement

    Sourcing Forum Meeting Overview NY December 2017

     

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