Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. All change at Cannes
    Opinions
    30 June 2017

    All change at Cannes

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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  2. Survey results on sourcing experiential and marketing materials
    Benchmarks & surveys
    30 June 2017
    Agency review & pitchingMarketing procurement

    Survey results on sourcing experiential and marketing materials

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on sourcing experiential and marketing materials"
  3. Gender Bias in Advertising: Research, Trends and New Visual Language
    29 June 2017

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"
  4. Webinar: Seeing through the Financial Fog
    Videos & webinars
    28 June 2017
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

    Read more about "Webinar: Seeing through the Financial Fog"
  5. Benchmark on recommended Digital Analytics Agencies
    Benchmarks & surveys
    26 June 2017
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  6. Webinar: Turning uncertainty to advantage
    Videos & webinars
    22 June 2017
    Consumer insight

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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  7. Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
    Press releases
    20 June 2017

    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…

    Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"
  8. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmarks & surveys
    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  9. Recommended law firms with media contract drafting experience
    Benchmarks & surveys
    13 June 2017
    Agency review & pitchingMarketing procurement

    Recommended law firms with media contract drafting experience

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  10. Sourcing Forum Meeting Overview Amsterdam June 2017
    Event reports
    7 June 2017
    Marketing procurement

    Sourcing Forum Meeting Overview Amsterdam June 2017

     

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  11. Survey results: Paying for 3rd party verification
    Benchmarks & surveys
    7 June 2017
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  12. Survey on Social Media & Social Content Management 2017
    Benchmarks & surveys
    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  13. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  14. Survey on Online Advertising Effectiveness
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  15. Benchmark on recommended influencer agencies
    Benchmarks & surveys
    24 May 2017
    Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  16. Benchmark on Integrated Production
    Benchmarks & surveys
    24 May 2017
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  17. Webinar: Cross Device Measurement
    Videos & webinars
    18 May 2017
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

    Read more about "Webinar: Cross Device Measurement"
  18. Benchmark on Scatter vs Upfront: US TV Market
    Benchmarks & surveys
    10 May 2017
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  19. Media Forum Meeting Overview Rome May 2017
    Event reports
    10 May 2017

    Media Forum Meeting Overview Rome May 2017

     

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  20. Media Transformation Meeting Overview Toronto April 2017
    Event reports
    26 April 2017

    Media Transformation Meeting Overview Toronto April 2017

     

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  21. Press releases
    19 April 2017
    Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…

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