Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Media Forum Meeting Overview London February 2017

    Media Forum Meeting Overview London February 2017

     

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  2.    Webinar: Accelerating your startup programme
    Agency management

    Webinar: Accelerating your startup programme

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

    Read more about "Webinar: Accelerating your startup programme"
  3.    Marketing Procurement Maturity Assessment 2017
    Agency evaluation & performanceAgency managementMarketing procurement

    Marketing Procurement Maturity Assessment 2017

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  4.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  5.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  6.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

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  7.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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  8.    5 ways to make newsrooms & content more effective
    CreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  9.    Webinar: The integrated agency of the future
    Agency management

    Webinar: The integrated agency of the future

    Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized,…

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  10.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agency managementAgency review & pitching

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

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  11. WFA President predicts the year ahead for marketing

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…

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  12.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  13. Digital Governance Exchange: 2016 Year in Review

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…

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  14. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

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  15. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…

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  16. Responsible Advertising and Children Programme: 2016 Year in Review

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…

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  17. Insight Forum: 2016 Year in Review

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…

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  18. Sourcing Forum: 2016 Year in Review

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…

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  19. CDO Forum: 2016 Year in Review

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…

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  20. Media Forum: 2016 Year in Review

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…

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  21. IMC Forum: 2016 Year in Review

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…

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