WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
Internet users rarely agree on anything. Except maybe one thing.
The first CMOFORUM of the year kicked off in Singapore in February.
Mobile World Congress is big. Surprisingly big.
WFA member benchmark. For additional details, please log in.
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
WFA member survey. For additional details, please log in.
In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…
WFA member survey. For additional details, please log in.