WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…
WFA benchmark looking at the specialist digital video vendors used by members.
UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017
State of the Union address highlights seven ways marketers are making their lives harder
Research identifies key changes required to make insights more effective partners in driving brand growth
WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include…
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
