WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…
dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and…
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
The WFA recently conducted a benchmark on recommended agencies for social media audit in China.