Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  2.    Survey on Managing PR suppliers
    Agency managementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  3.    MEDIA FORUM Meeting Overview Shanghai July 2016

    MEDIA FORUM Meeting Overview Shanghai July 2016

     

    Read more about "MEDIA FORUM Meeting Overview Shanghai July 2016"
  4.    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Predictably, there are those who will find fault in Cannes Lions.

    Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."
  5.    Webinar: Sourcing ad production
    Marketing procurement

    Webinar: Sourcing ad production

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…

    Read more about "Webinar: Sourcing ad production"
  6. Cannes Lions 2016 │ VR killed the radio star?

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

    Read more about "Cannes Lions 2016 │ VR killed the radio star?"
  7.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  8.    4 sourcing takeaways from ProcureCon Marketing 2016

    4 sourcing takeaways from ProcureCon Marketing 2016

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…

    Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"
  9.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  10.    MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

    MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

     

    Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"
  11.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
  12.    Customer disengagement

    Customer disengagement

     

    Read more about "Customer disengagement"
  13.    CMO FORUM Meeting Overview Cannes June 2016

    CMO FORUM Meeting Overview Cannes June 2016

     

    Read more about "CMO FORUM Meeting Overview Cannes June 2016"
  14.    Webinar: Ad fraud guidance for media investors
    Ad fraud & verification

    Webinar: Ad fraud guidance for media investors

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

    Read more about "Webinar: Ad fraud guidance for media investors"
  15.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

    Read more about "Webinar: The journey towards customer-centricity"
  16.    Benchmark on brand tracking in China
    Agency review & pitchingMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  17.    Benchmark on  Innovative brand tracking suppliers
    Agency management

    Benchmark on Innovative brand tracking suppliers

     

    Read more about "Benchmark on Innovative brand tracking suppliers"
  18.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

    Read more about "Study results on Verification partners & viewability"
  19. WFA comments on ANA research on media transparency

    WFA Press Release

    Read more about "WFA comments on ANA research on media transparency"
  20.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  21. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…

    Read more about "WFA issues first advice for combatting ad fraud"