Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  2.    15 tweets from Singapore CMOFORUM

    15 tweets from Singapore CMOFORUM

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

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  3.    Key learnings for marketing effectiveness and online video

    Key learnings for marketing effectiveness and online video

    Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.

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  4. 4 Client Insights from the Festival of Media

    From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…

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  5. 3 Take-outs from Singapore Programmatic Workshop

    WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…

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  6. Brands get the message "loud and clear" from latest PageFair report on ad blocking

    WFA calls for industry action

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  7.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

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  8.    Unlocking brand value with social communities
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  9. A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

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  10.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

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  11.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  12.    Survey on Managing global agency rosters
    Agency management

    Survey on Managing global agency rosters

     

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  13.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  14.    Benchmark - Approaches to econometric modelling
    Data & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

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  15.    Benchmark on Recommended digital content agencies in Europe
    Agency review & pitchingMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

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  16.    Benchmark an Introduction to sourcing Ad Production
    Agency managementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  17.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  18.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

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  19.    IMC FORUM Meeting Overview London April 2016
    Integrated marketing

    IMC FORUM Meeting Overview London April 2016

     

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  20.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

    Read more about "Survey into global media pitching and use of consultants"
  21.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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