WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…
WFA calls for industry action
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…
WFA benchmark looking at the specialist digital video vendors used by members.