Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    7 steps to successful agency assessment & performance management

    7 steps to successful agency assessment & performance management

    The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,

    Read more about "7 steps to successful agency assessment & performance management"
  2.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

    Read more about "8 observations on conducting a social media audit in China"
  3.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

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  4. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…

    Read more about "Raising your game: driving effectiveness with online video"
  5.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  6.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  7.    Webinar: How to Raise your Game and Win in Programmatic
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"
  8.    Survey on measuring market share
    Agency evaluation & performanceMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

    Read more about "Survey on measuring market share"
  9.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
  10.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…

    Read more about "5 Ways Brands can improve Media Agency Capabilities"
  11.    Webinar on ANA/K2 transparency investigation: findings and recommendations
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  12.    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

    Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"
  13.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  14.    Webinar: Generating actionable insights from online communities
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

    Read more about "Webinar: Generating actionable insights from online communities"
  15.    Benchmark on recommended creative agencies and consultancies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  16.    Benchmark on Fashion/beauty agencies in Australia
    Agency management

    Benchmark on Fashion/beauty agencies in Australia

     

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  17. MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia

    WFA Press Release

    Read more about "MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia"
  18.    Benchmark on the use of supply chain financing
    Agency remuneration & contractsMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

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  19.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  20.    Survey on Managing PR suppliers
    Agency managementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  21.    MEDIA FORUM Meeting Overview Shanghai July 2016

    MEDIA FORUM Meeting Overview Shanghai July 2016

     

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