WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and…
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…