Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1. Opinions
    2 February 2015

    Five priorities for media directors in 2015

    Your website experience and privacy matter to us

    That is why we want to let you know that we use cookies and similar technologies to measure traffic on and engagement with our website. That way we can remember your choices and preferences. Other than strictly necessary ones, cookies will only be set if you agree. Please indicate below which cookies and similar technologies you agree we may use:

    1. Essential for the functioning of this website.

    2. To remember your choices and preferences.

    3. To anonymously measure and report on your engagement with our website, so we can improve the site and our services.

    4. To enable social media sharing options for you and to allow us to share external content with you (like YouTube videos).

    You can find more details about the cookies and similar technologies we use in our privacy policy.