WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Discover the Future of Cross-Media Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
Discover the Future of Cross-Media Measurement
Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
