Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Knowledge Spotlight: Supercharging creativity
    AI (Artificial Intelligence)CreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"
  2.    WFA names expert jury for 2024 Global Marketer of the Year

    WFA names expert jury for 2024 Global Marketer of the Year

    Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…

    Read more about "WFA names expert jury for 2024 Global Marketer of the Year"
  3.    Three ways behavioural science can improve marketing

    Three ways behavioural science can improve marketing

    Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…

    Read more about "Three ways behavioural science can improve marketing"
  4.    Get more from marketing procurement
    Marketing procurement

    Get more from marketing procurement

    The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

    Read more about "Get more from marketing procurement"
  5.    Are you retail media ready?
    Channels

    Are you retail media ready?
    Open to WFA members only

    Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…

    Read more about "Are you retail media ready?"
  6.    Google’s third-party cookie U-turn
    Digital policy

    Google’s third-party cookie U-turn

    After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…

    Read more about "Google’s third-party cookie U-turn"
  7.    WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
    Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…

    Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"
  8.    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"
  9.    Knowledge Spotlight: Social Commerce

    Knowledge Spotlight: Social Commerce

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Social Commerce"
  10.    Spotlight: The Timeless Importance of the Show
    CreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  11.    Knowledge Spotlight: Influencers and KOLs

    Knowledge Spotlight: Influencers and KOLs

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Influencers and KOLs"
  12.    Policy tracker: youth and child safety online
    Digital policyMarketing to childrenMarketing law

    Policy tracker: youth and child safety online

    An overview of regulatory and non-regulatory initiatives on minors’ safety online.

    Read more about "Policy tracker: youth and child safety online"
  13.    Benchmark: Media Planning Tools

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
  14.    Benchmark: Social Media Marketing Tools
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  15.    Knowledge Spotlight: Advanced/Connected TV

    Knowledge Spotlight: Advanced/Connected TV

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Advanced/Connected TV"
  16.    Knowledge Spotlight: Agency Briefing
    Agency review & pitching

    Knowledge Spotlight: Agency Briefing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Briefing"
  17.    System1: ‘Does LGBT+ Visibility Matter?’ research
    Diversity & Inclusion

    System1: ‘Does LGBT+ Visibility Matter?’ research

    The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

    Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"
  18.    Sourcing Forum Connect, Singapore (July 2024)
    Marketing procurement

    Sourcing Forum Connect, Singapore (July 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

    Read more about "Sourcing Forum Connect, Singapore (July 2024)"
  19.    CMO Forum Connect Singapore (July 2024)

    CMO Forum Connect Singapore (July 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum Connect Singapore (July 2024)"
  20.    Key trends from Cannes jurors and commentators
    InfluencersCreativityInfluencersAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  21.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

    Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"