Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically

Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline

 More than 20 Global CMOs/ VPs of marketing came together on 24th June during Cannes Lions to share on two topics: building brands in a connected age and digital transformation.

 Meeting headlines: 1. Global vs. local sourcing in Asia 2. Remuneration: paying for performance 3. How procurement can build ad production efficiencies

 Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”

 Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be

 Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions

 Meeting Takeouts: 1. What is digital transformation 2. “Speak their language and walk in their shoes” - how to change mindsets and accelerate DT 3. Mapping the customer experience / decision journey & its role in digital transformation