As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyThe CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Digital policyDGX meeting overview (June 2022)
Read more about "DGX meeting overview (June 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
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DGX meeting overview (March 2022)
Read more about "DGX meeting overview (March 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.
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DGX meeting with Google, 28 February 2022
Read more about "DGX meeting with Google, 28 February 2022"In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google…
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Digital policyDGX meeting on Google Analytics (January 2022)
Read more about "DGX meeting on Google Analytics (January 2022)"In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…
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