Looking for knowledge and insights? Click here.
For press enquiries please contact Will Gilroy at w.gilroy@wfanet.org
News
All news and press releases
-
L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
-
Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
WFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
-
Alcohol marketingAlcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
-
AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
ChannelsMedia transparencyFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
-
Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
-
5 take-aways from Buenos Aires
Read more about "5 take-aways from Buenos Aires"Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
-
AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
-
Self-regulationMarketing lawCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…