Mars - Adopt away!

Pedigree created campaigns to promote dog adoption and encourage people to select the right breed for them.

In addition to multiple ad spots, the Mars-owned brand also created a website where couples looking to adopt a dog could take a personality test to determine which breed best suited them.

Upon completion of the quiz, Pedigree’s website showed couples a real rescue dog (along with how far away it is from their address), along with options to find out more about the specific pup, its temperament and begin the application process.

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