Global Marketer of the Year 2024

Celebrating great marketers who make a real difference

Senior global and regional marketers can have a huge impact in multiple ways.

Whether it’s creating effective purpose-driven campaigns, restructuring the way their internal and external teams work together or playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda, great marketers make a real difference.

Organised in partnership with The Drum, since 2017 the WFA Global Marketer of the Year Award has been seeking to identify the person in a global or regional role who has, over the last 12 months, made the most impact on their company, our industry and the reputation of marketing among consumers.

Last year’s winner was Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal.

All previous winners

Asmita Dubey Asmita Chief Digital & Marketing Officer, L'Oréal

Asmita was shortlisted in 2022 and crowned Global Marketer of the Year in 2023. Under Asmita’s leadership, the company has continued to optimise its internal marketing organisation through upskilling and improving the way they work with agencies, influencers and start-ups. Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI. The latter attracted more than 40 million users last year.
Cristina Diezhandino Cristina CMO, Diageo

Cristina has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021 and was named Global Marketer of the Year 2022.
Conny Braams Conny ex Chief Digital and Commercial Officer, Unilever

Conny was then Chief Digital and Commercial Officer at Unilever and Vice President of WFA when she was named Global Marketer of the Year 2021. As the FMCG giant’s top marketer, she led the company’s end-to-end digital transformation and identified new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Marc Pritchard Marc Chief Brand Officer, Procter & Gamble

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year 2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
Lubomira Rochet Lubomira Partner, JAB Holding Company

Lubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard

Raja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Keith Weed Keith ex CMCO, Unilever

Keith, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president and chair of the UK’s Royal Horticultural Society.

The 2023 shortlist

WFA Global Marketer of the Year 2023 winner, Asmita Dubey

Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview

Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview

Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview

Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview

Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview

Criteria

The global marketers nominated for the award should demonstrate outstanding leadership in two or more of the following four areas:

Driving initiatives that contribute to business growth;
Developing talent and capabilities within their marketing organisations;
Delivering stand-out innovation and creativity; and
Demonstrating industry leadership, for example in relation to Diversity & Inclusion and environmental sustainability.

They should also have been working for their current company for two years or more.

There are no entry fees.

Award timeline

Call for nominations

18 July ‘24 - 15 September ‘24

Call for votes

December ‘24 - January ‘25

Winner announced

Beginning ‘25

Media partner

Our 2024 jury

Nominations will be considered by an expert jury in September and October, with those shortlisted being profiled in The Drum and on the WFA’s website later in the year. Find out more about the judging process.

Valeria Abadi Valeria Global Senior Vice President Brand, Globant
Traci Alford Traci Global CEO, Effie Worldwide
Ademorayo Apara Ademorayo Snr MSE Brand Strategy Budget Planning & Special Projects, First Bank of Nigeria
Cameron Clarke Cameron Editor at The Drum
Marcus Collins Marcus Professor & Author, University of Michigan
Edmund Gemmell Edmund Group Marketing Director, Kantar
Sandra Grieden Sandra Director Communications Strategy, IBM
Mikimasa Hamamatsu Mikimasa General Manager, Global Marketing, Nissan Motor Corporation
Stephan Loerke Stephan Chief Executive Officer, WFA
Ian Malcolm Ian President & CEO, Lumency
Eloísa Moscardó Eloísa Head of Corporate Advertising and Content, Santander Group
Raja Rajamannar Raja Chief Marketing & Communications Officer, Mastercard and WFA President
Balaji Sampath Balaji SVP & Segment Head - Marketing, Infosys
Sherilyn Shackell Sherilyn Founder & Global CEO, The Marketing Academy
Rebecca Swift Rebecca Senior Vice President, Creative, Getty Images
Josephine Tan Josephine VP, APAC Digital Hub, Diageo
Adrian Terron Adrian Head, Corporate Brand & Marketing Strategy, TATA
Jean-Rene Zetrenne Jean-Rene Chief People Officer, United Talent Agency

Asmita Dubey (L’Oréal), Global Marketer of the Year 2023

“To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year. The future of beauty is physical, digital and virtual. At L’Oréal we are continuously reinventing beauty experiences to Create the Beauty that Moves the World.”

Find out more here Find out more here

Global Marketer of the Year News

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L’Oréal CDMO takes top prize at Global Marketer of the Year

Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…
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8 Jan 2024

Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”

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Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"

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Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"

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OpinionsVideos & webinars
8 Jan 2024

Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"

Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
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OpinionsVideos & webinars
8 Jan 2024

Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
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Press releases
14 Dec 2023

WFA reveals shortlist for Global Marketer of the Year 2023

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