Media Cost Inflation Outlook
What CMOs want from Cannes | 1 in 7 would leave the industry for a lack of inclusion. No images? Click here
1 in 7 would still leave the industry for a lack of inclusion

The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.

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"We all benefit when organisations treat everyone equally"

WFA's Diversity Ambassadors say how they will use the Census 2023 results in practice.

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"This Pride month, brands have an important choice to make"

Arwa Mahdawi, Guardian columnist and Brand Strategist, says advertisers have two options: to stand with love or to stand with hate.

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“I don’t want to cry, I want to jump with joy at the brilliant work that is going to inspire us all”

CMOs of Diageo, Asahi, PepsiCo and L'Oréal on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.

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Circular marketing and growth should be the #1 item in Cannes

Michelle McEvoy, Initiative Lead for WFA’s Planet Pledge, outlines how marketers can move the levers for change.

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"If AI can end humanity, just imagine what it can do for marketing!"

David Jones, founder and CEO of The Brandtech Group, on how AI can transform marketing.

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Broadcast TV drives global media price inflation

According to the latest edition of the WFA Outlook, media price inflation is tracking general inflation in markets.

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