Great briefing, respect and trust, and high-quality feedback all outrank financial incentives as contributors to agency performance, according to the latest report by WFA and Agency Mania Solutions.
96% of brands now use AI in marketing, but 69% still describe their AI literacy as moderate: new WFA research on why scaling and skills are the real challenges.
Better Marketing Pod Ep. 53: 'Brand is not always a democracy'. Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, on pulling a global brand back together without stripping markets of their authority.
Candid CMO: 'I now feel confident entering into any situation and not knowing anything'. Mars Pet Nutrition's Global Chief Growth Officer, Natalia Ball, on why the job changes from knowing to learning as your role grows.
Strategic thinking, not AI, is marketing's biggest skills gap: 72% cite it as their No. 1 talent shortage, and WFA research with mediasense finds upskilling is the answer.
Only 15% say effectiveness evidence is the main driver of media budget decisions. WFA's Tom Ashby on five lessons every media director should take from the Paid Media Effectiveness Handbook.
Influencer spend is heading for $100bn and regulators are paying attention: WFA's Alexandre Boyer on balancing creative freedom with responsible practice.
Global Marketer Week 2027: The dates are confirmed for London, 20 to 23 April, with two new forums and the Global Marketer Conference co-hosted with ISBA. Registration opens in early October.
