Marcel Marcondes beat a shortlist of marketing leaders from Cisco, Disney, DoorDash and Kraft Heinz.
“We must stay rooted in principles that define our brand”
WFA President, Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, shares his vision for 2025.
9 trends that will shape marketing in 2025
WFA's strategic partners share their predictions.
WFA issues AI guidance on IP and copyright risks
7 in 10 brands worry about IP and copyright risks linked to GenAI use.
In WFA's new Candid CMO series, Zespri CMO Jiunn Shih shares on his marketing journey, from boyhood in Brazil to leading marketing for the world's biggest kiwi brand.
How storytelling can drive sustainable growth
New WFA & Kantar playbooks offer marketers guidance on how to put theory into practice.
Cross-media measurement is an advertisers’ North Star
Media campaigns now typically feature nine different touchpoints, making measuring impact more acute, but more vital than ever.
See the WFA content that was most popular with our members in 2024:
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