Director of Global Media Services, Matt Green, explains how WFA is rolling out Halo, a global cross-media measurement solution.
WFA launches AI Community
The community will help marketers explore good practice when it comes to navigating the challenges and opportunities posed by GenAI.
AI, Measurement and enhancing Policy-Marketing collaboration
This year’s Global Marketer Week peer-to-peer sessions will address a range of priority topics for advertisers.
L’Oréal Chief Media Officer named new Media Forum co-chair
Mathias Chaillou will co-chair the group alongside Isabel Massey, VP Global Media & Content, Diageo.
WFA research says procurement teams are frustrated with their current KPIs.
"There needs to be a marketing job done on marketing"
Creative Salon co-founders, Claire Beale & Sonoo Singh, talk creativity, young talent and technology versus humans on the Better Marketing Pod.
"Agencies and clients need to go to couples therapy"
Great work cannot be delivered unless brands and agencies trust each other, explains Arwa Madhawi.
"It's not that GenAI will steal our jobs, but someone using AI better than us might"
WFA’s Director of Global Sourcing, Laura Forcetti, shares her take-outs from Spikes Asia 2024.
The most read WFA content from Q1.
