ESG to take centre stage at Global Marketer Week
Industry elects Global Marketer of the Year | Hegarty on creativity. Read online
Cristina Diezhandino named Global Marketer of the Year

Diageo's CMO competed against chief marketers from Bayer, Grab, LEGO, Levi's, L'Oréal, Mondelēz and Reckitt

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ESG to take centre stage at Global Marketer Week

Extensive guidance on how to respond to the environmental, social and governance (ESG) pressures facing brands

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'A good product without a story is just a product'

AirAsia's Chief Brand Officer, Rudy Khaw, on evolving the brand from low-cost airline to a travel super app

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How to be more creative in 2023

The legendary Sir John Hegarty shares his three tips for marketers

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'The testing times continue – and that's a good thing for brands'

WFA President, Mastercard's Raja Rajamannar, explains how marketing can demonstrate its value as the global economy slows down

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Seven marketing predictions for 2023

WFA’s strategic partners reflect on the trends that will define marketing in the coming months

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In times of uncertainty, marketers must lead the way

It's time to address the big issues that we’ve put off for far too long, says WFA CEO, Stephan Loerke

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The next steps for marketing procurement

WFA's Sourcing Board announces new areas of focus to help drive procurement efficiency, effectiveness and delivery

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