New WFA survey reveals that more than half of companies plan to review contracts with media & creative agencies, WFA releases AI contract best practice.
How can brands overcome GenAI challenges and seize the opportunities?
Industry leaders from AXA, Diageo, Essity and Teva share their views.
The Ritbot tackles marketers’ deepest fears
The Ritbot shares its AI-generated insights on everything from the potential of AI to how marketing can drive a sustainable future.
How AI could augment human insights
New WFA research shows how AI is transforming the insights function and how it could enable a more strategic approach.
Rob Dreblow and Laura Forcetti, WFA Marketing Services Directors, report back from the All That Matters 2024 conference in Singapore.
"The LATAM agenda is more aligned than ever with global priorities"
CEO Stephan Loerke reports back from WFA's annual LATAM meeting in Buenos Aires.
Consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Gabrielle Robitaille, WFA Associate Director for Digital Policy, wraps up the month's most important developments in AI.
Vacancies in the industry:
