Podcast with Estee Lauder's Susan Akkad
Fixes for the talent crisis | New guide on data ethics | Re-finding marketing's mojo. Read online
Data ethics is a priority for nine in 10 CMOs

New WFA data ethics guide gives practical insight on how to apply ethics to data and AI

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Global Marketer of the Year 2022 jury identifies top marketing challenges

Balancing short- and long-term goals, too much data, reconciling creativity and effectiveness, getting C-suite buy-in...

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Estée Lauder's Susan Akkad on why marketers need a reverence for culture

Susan Akkad, SVP, Corporate Innovation at The Estée Lauder Companies, on the importance of understanding cultural nuance and how women can turn to beauty products in a downturn

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Marketing's talent crisis: how can we fix it?

Industry professionals from Merck, DDB, Observatory and Lumency on the practical actions brands can take

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Re-finding our marketing mojo

Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA's Policy and Communicatios Director

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Why I love marketing procurement

It may not be the most direct route into C-suite, but procurement is an attractive career, says Alice Tomlinson, WFA's Junior Sourcing Manager

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WFA welcomes four new team members

Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA

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