Jury announced for WFA Global Marketer of the Year

Jury announced for WFA Global Marketer of the Year.

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What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective.

Top marketers from P&G, Unilever, Visa and more join the Jury for the 2025 Global Marketer of the Year Award.

Nominate your marketer of the year before October 6.

Global marketers are moving down the AI pathway and its environmental impact is very much on the agenda. Michelle McEvoy, Global Lead, Sustainable Marketing at WFA, explains.

6 in 10 marketers already factoring in sustainability concerns into AI usage, new WFA survey finds.

Where are you on the AI curve? A new WFA study shows how AI is transforming marketing procurement.

Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance.

"Turkey is a real-time MBA for marketers: fast, complex and with intense competition," says the Magnum Ice Cream Company's CMO, Leyal Eskin Yilmaz, on the Better Marketing Podcast.

Watch here

The Responsible Marketing Pact (RMP) launches new commitments on the use of influencers and sponsors in alcohol ads. Alexandre Boyer, Senior Policy Manager, explains.

The WFA Annual Regional LATAM meeting brought together over 100 industry leaders in Montevideo to discuss the future of marketing and policy challenges in the region.

https://wfanet.org/about-wfa/our-members/global-brands

WFA's peer-to-peer network continues to strengthen, with new members taking the size of the senior network of marketers to more than 150 global brands.