Cheryl Goh, founding CMO of Grab and Group Vice-President of Marketing, has won the 2025 WFA Global Marketer of the Year Award.
Top names from Asahi, Coca-Cola, DEPT, P&G and System1 to speak at WFA Global Marketer Week in Stockholm.
"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism."
WFA President David Wheldon shares his vision for the year ahead.
Newly crowned Marketer of the Year, Cheryl Goh, shares her playbook on how to cross swim lanes for commercial impact in the latest episode of the Better Marketing Podcast.
Drowning in AI? Gabrielle Robitaille, Director of Policy at WFA, showcases the WFA tools which will help brands accelerate their AI journeys.
The first 100% generated Super Bowl ad? WFA strategic partners predict what to watch for in 2026.
Matt Green, Director, Global Media and Measurement at WFA, shares the next steps for Halo and cross-media measurement in 2026.
1 in 3 marketing procurement leaders have begun adapting their agency remuneration models in light of AI, according to new WFA survey.
Eleven new brand owners join WFA's global network of senior marketers, taking total corporate membership beyond 150 brand owners.
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