New Global Media Charter | Responsible Marketing Frameworks
Mastercard CMO on brand loyalty | WFA CEO: 'We must be amazingly humble'. Read online
'We’re going to have to be amazingly humble'

WFA CEO, Stephan Loerke, offers his verdict on Global Marketer Week Istanbul

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'We should create a joint movement. I don't want to compete on sustainability'

Global marketing leaders on the one thing we need to change to drive sustainability

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How to be a solutionist

Sustainability expert, Solitaire Townsend, on how to become a champion for positive change

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'People are not hardwired for loyalty'

Mastercard's Raja Rajamannar on purpose, brand loyalty, technology's impact on creativity and WFA's Global Marketer Week

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How can marketers bridge the sustainability intention-action gap?

90% of marketers say sustainability agendas must be more ambitious, according to new Sustainable Marketing 2030 research

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'Advertisers need to galvanise the industry'

Global Media Charter 3.0 advocates for a fairer, safer, more transparent and sustainable ecosystem

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88% of leading companies have Responsible Marketing Frameworks, but few cover all areas

WFA reseach looks into their composition and areas for improvement 

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Upcoming events
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Sourcing Forum
17.05.2023 | Remote
Policy Action Group (PAG)
23.05.2023 | Brussels
In-House Forum
6.06.2023 | Remote
Integration Forum
23.05.2023 | New York
Marketing Capability Forum
1.06.2023 | Remote
Digital Governance Exchange (DGX)
15.06.2023 | Remote
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