What's on the agenda? How WFA peer-to-peer forums during Global Marketer Week will help members drive growth in uncertain times.

Unicef's marketing chief, Dr Frederique Covington Corbett, on being "a real global marketer," Gen Alpha and "hushing". 

"Understanding consumers through Powerpoint is not the same as talking to them."

L'Oréal's CMDO for South Asia-Pacific & MENA, Lex Bradshaw-Zanger, shares his marketing journey as part of our Candid CMO series.

"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of brand growth."

Haleon's Global Head of Media Operations and WFA APAC Media Forum chair, Silas Lewis-Meilus, shares his insights.

8 new members join WFA, taking total membership to over 150 multinational brand owners.

WFA launches new media transparency tool to help members benchmark their media practices on issues such as governance, rebates and principal media.

IP guidance, Meta ad labelling and EU prohibited practices: Gabrielle Robitaille, WFA Policy Director, on key developments in AI.