The industry leaders and experts who will decide which marketers make it to the shortlist. Nominations for Marketer of the Year 2024 open until September 15.
Google abandons third-party cookie plans
So, what's next for advertisers?
Retail is biggest ad spend story in 2024
Tom Ashby, WFA Global Lead, Media Services, explains the new challenges this creates.
Get more from marketing procurement
Tracy Allery, Global Category Lead, IBM Consulting, and founding member of the WFA Sourcing Board, on how to create a genuine partnership.
On the latest Better Marketing Podcast, David Wheldon speaks to Ulrike Decoene, AXA Group Head of Communication, Brand and Sustainability.
3D AI ads, watermarking verification and anti-AI sentiment
Gabrielle Robitaille, WFA Associate Director for Digital Policy, wraps up the month's most important developments in AI.
Three ways behavioural science can improve marketing
Marketers often have a vague awareness of behavioural science, but it rarely goes deep. Ted Utoft and Scott Young identify the opportunities.
WFA welcomes new corporate members
New members include brands with ties to and headquarters in Latin America, Asia-Pacific and Africa.
Vacancies in the industry:
