Global Marketer of the Year jury members on what marketing means for them
Current agency models unfit for future | Aging and the ad industry | Podcast with PepsiCo. No images? Click here
Quarter of brands find current agency model unfit for future needs

New survey by WFA and MediaSense shows that flexibility, speed and integrated talent will be key to future proofing agency services

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It's not ‘anti-aging’, but ‘pro-aging’ 

Marketers have always been besotted with youth. Wrongfully, according to Guardian columnist Arwa Mahdawi.

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"Marketing has this magic power of getting people to embrace the new and unknown"

Global Marketer of the Year jury members tell us what excites them most about marketing.

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“We're really using that end to end view of how to better serve all those people we reach every day”

Jane Wakely, PepsiCo's first global CMO and WFA Deputy President, talks about leadership, people, diversity and the WFA on the Better Marketing Podcast.

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Is the Digital Service Act changing the advertising game?

Sara Fornasiero, Junior Digital Policy Manager at WFA, explains how the rules are being tested. 

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More than one third of marketers don't optimise digital campaigns in-flight

New whitepaper by WFA and Automated Creative shows marketers lack information to take effectiveness decisions mid-campaign.

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