It's not ‘anti-aging’, but ‘pro-aging’ 

Marketers have always been besotted with youth. Wrongfully, according to Guardian columnist Arwa Mahdawi.

"Marketing has this magic power of getting people to embrace the new and unknown"

Global Marketer of the Year jury members tell us what excites them most about marketing.

Is the Digital Service Act changing the advertising game?

Sara Fornasiero, Junior Digital Policy Manager at WFA, explains how the rules are being tested. 

More than one third of marketers don't optimise digital campaigns in-flight

New whitepaper by WFA and Automated Creative shows marketers lack information to take effectiveness decisions mid-campaign.