Top global marketers prepare to take the stage in Toronto on May 16.
TV inflation cools, retail media fuelling prices
But overall media price inflation is stable according to the latest WFA Outlook report.
WFA revamps Asia Advisory Board
The group addresses issues that matter most to marketers across Asia-Pacific.
On the latest Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.
"Being a progressive brand in polarised times means backlash is inevitable"
"But don't let that stop you from being brave", say Sebastian Parker and Ishani Rege from Creative Equals.
Proving the impact of marketing capability building is vital
New WFA research identifies best practices and learnings for capability leaders.
New regulations, GenAI influencers and paid AI search
Gabrielle Robitaille, WFA Associate Director Digital Policy, wraps up the month's most important developments in AI.
