AXA and Philips join Planet Pledge | Arwa Mahdawi on the metaverse | Is diversity a passing trend?
Byron Sharp podcast | Trade press editors rate industry sustainability efforts. Read online
How seriously is the industry taking sustainability?

Editors from Adweek, Marketing Week, MediaPost and Warc rank the industry on how it's responding to the sustainability challenge

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AXA and Philips join Planet Pledge, taking total to 28 companies and national associations in 33 markets

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The metaverse: nonsense or the key to your brand’s longevity?

Guardian columnist, Arwa Mahdawi, on the challenges that the metaverse has in store for brands

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Is diversity a passing trend?

Two years on from the murder of George Floyd, WFA Diversity Ambassador, Belinda Smith, reflects on the industry's progress on DEI

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'Creative effectiveness is not about taking risks'

It's not about being brave, it's about being smart, says Marketing Week Editor, Russell Parsons

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Byron Sharp: 'Most AI is rubbish. Amazon's AI recommends I buy How Brands Grow'

Byron Sharp tells us what marketers are still getting wrong and how to develop a 'vaccine against bad ideas' on the WFA Better Marketing Podcast

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eCommerce to become critical for 93% of major multinationals in the next two years, shows WFA research

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New EU rules could create a more trustworthy online ecosystem

WFA's Senior Digital Policy Manager, Gabrielle Robitaille, on the brand implications of the EU's new digital rules

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