Just 1 in 10 marketers have gameplan for AI and creative
Practical steps to driving media effectiveness | Cannes jurors spot trends. No images? Click here
Just 1 in 3 brands consistently deliver creative excellence

WFA and LIONS research reveals scale of creativity deficit, barries to progress and roadmap to improvement

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AB InBev, Essity, Publicis, Dentsu: Cannes Lions jurors on what stood out in Creative Brand, Direct, Creative Data, and Innovation

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PepsiCo, LEGO, Grab: Cannes Lions jurors on what stood out in Creative Effectiveness, Creative Commerce and Glass Lion

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'Everyone has the power of creativity within them': Carlsberg, LEGO, L’Oréal, P&G on how to unlock creative excellence

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2 in 3 brands are behind on measurement: WFA releases Paid Media Effectiveness Handbook to help close the gap

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"I broke a whole egg farm": Opella's growth chief on making mistakes and the payback you get from showing courage

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Amidst all the talk of AI in Cannes, growth still comes down to humans understanding humans, says Asad Dhunna from The Unmistakables

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