Budgets facing increased scrutiny, say 82% CMOs | What CMOs want from Cannes

Budgets facing increased scrutiny, say 82% CMOs | What CMOs want from Cannes.

Multinational marketing budgets are coming under greater scrutiny amidst economic and geopolitical uncertainty, shows WFA research.

What do CMOs want from Cannes? Here's a clue: it's not only AI...

Team models differ from company to company. WFA's latest report, Marketing Capability Team Structures, shows there's no one-size-fits-all approach.

"Be very ambitious but also very humble," says ABI CMO and WFA Global Marketer of the Year, Marcel Marcondes, in our latest podcast.

From Lego to Zurich Insurance: Conny Kalcher explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.

WFA is transforming the Planet Pledge into an open community for WFA members to help more brands benefit from thought leadership.

Pawan Kumar Marella, VP Strategic Growth Initiatives, Marketing Capabilites and Innovation Excellence at Unilever, becomes co-chair of WFA’s Marketing Capability Forum.

AI carbon footprints, agentic commerce and AI agents gone rogue: Gabrielle Robitaille, Policy Director at WFA, looks at the latest tech developments and how they impact marketing.