Seth Godin: "Today is as stable as the world is ever going to be again"

Seth Godin: "Today is as stable as the world is ever going to be again".

What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the WFA Better Marketing Podcast to deliver profound insights that challenge conventional thinking about what makes marketing truly effective.

“If you are any good at what you do, you are going to fire your worst clients.” Seth Godin challenges marketers in the latest WFA Better Marketing Podcast.

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What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.

Influencers have become a critical driver of brand trust and growth. New WFA research shows how to be more effective at harnessing influencers.

WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find contracts difficult to keep up to date.

Media buying and selling are increasingly complex. New research from WFA in partnership with ebiquity identifies how contract structures can remain fit for purpose.

"It's not a choice between growth and sustainability anymore — it's about leveraging innovation to achieve both." Marketing leaders on the newest WFA & Kantar sustainable marketing playbook.

WFA will hold its annual LATAM regional meeting in Montevideo on Sept 30, bringing together the region's most senior marketing and policy leaders.

Leading beer, wine and spirits brands demonstrate the success of alcohol marketing self-regulation.

The sustainability paradox, US deregulation and the EU Code of Practice on AI: Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments in AI and how they impact marketing.