Food and alcohol brands risk falling out of grace with WHO and UNICEF
Most brands plan on using GenAI | Marketing Matters takeouts | Jury named for Marketer of the Year. No images? Click here
Three in four already use GenAI or plan to do so

New WFA research finds that optimism about AI's potential is matched by concern about brand reputation. 

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"It is down to marketers to innovate by setting the rules and breaking them"

WFA Director of Marketing Services Rob Dreblow reports back from Marketing Matters 2023.

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WHO and UNICEF matter for food and alcohol brands

Rebecka Allén, Director of Consumer Policy, explains why.

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Jury named for Global Marketer of the Year

These industry leaders and experts will decide which marketers make it to the shortlist. 

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“You cannot leave marketing in isolation from every other function in your company”

Cristina Diezhandino, CMO at Diageo and WFA Global Marketer of 2022, tells the Better Marketing Podcast what it means to have 'creativity with precision and purpose'.

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WFA welcomes 12 new corporate members

With headquarters in Germany, Uruguay, Japan and India, these new members demonstrate the global nature of the WFA membership.

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National advertiser associations to meet in Helsinki and Bogotá

On the agenda: creativity, generative AI, marketing effectiveness and more.

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Insightful decisions with GenAI
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Beyond ChatGPT
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29.09.2023 | Helsinki
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