"It is down to marketers to innovate by setting the rules and breaking them"

WFA Director of Marketing Services Rob Dreblow reports back from Marketing Matters 2023.

WHO and UNICEF matter for food and alcohol brands

Rebecka Allén, Director of Consumer Policy, explains why.

Jury named for Global Marketer of the Year

These industry leaders and experts will decide which marketers make it to the shortlist. 

WFA welcomes 12 new corporate members

With headquarters in Germany, Uruguay, Japan and India, these new members demonstrate the global nature of the WFA membership.

National advertiser associations to meet in Helsinki and Bogotá

On the agenda: creativity, generative AI, marketing effectiveness and more.