WFA partners with LIONS on future of creativity
Final speakers for Global Marketer Week | New AI labelling guidance. No images? Click here
10 speaker headshots from Global Marketer Conference 2026

Marketing leaders from  Arla Foods, Asahi, Mars, Opella, P&G to speak at Global Marketer Week in Stockholm, 21-24 April.

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31 rounded speaker headshots with names and companies

30+ senior WFA members to lead Forum meetings focusing on AI, transformation, media, sourcing, insight and policy in Stockholm.

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Cover of new WFA guidace titled: Transparency in AI-generated marketing creative' - WFA logo top left, ICAS logo bottom left, an illustraton of a hand holding a mobile phone on the right

8 in 10 brands call for global guidance on AI labelling. 

Download WFA's new guidance
WFA and Cannes Lions logos top left; text 'Clients & Creativity Research', next to an illustration of a chart made up of colourful pencils

WFA partners with Cannes Lions to explore future of creativity.

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WFA launches new Creator Forum.

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cover for Better Marketing Pod episode. Shows title left hand side, and a collage of photos: Judy Smith's and David's Wheldon

'Be who you say you are'. Judy Smith, crisis management expert and former White House advisor joins the WFA Better Marketing Pod.

Watch here
chart showing power of storytelling: 14% uplift with humour, 38% uplift with humour illogical & unexpected. x2.7 effect uplift

Storytelling is marketing's most overlooked effectiveness driver, shows Adam Sheridan, Global Head of Products, Creative Excellence at Ipsos.

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'50%+ of brands concerned of being accused of greenwashing' headline on light grey background with green paint in top right corner

Unclear rules on green claims are undermining sustainability messaging say 80% of brands in new WFA research.

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An inclusive approach to consumer insights

WFA partners with Asia-Pacific universities to promote marketing to the next generation of talent.

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vacancies in the ad industry

Latest jobs from Sanofi, Mastercard, Coty, Levi Strauss, Hasbro, SAP and more.

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Upcoming WFA events
See all
AI Community Meeting
21.04.2026 | Stockholm
Media Forum
22.04.2026 | Stockholm
Policy Forum
22.04.2026 | Stockholm
Global Marketer Conference
21.04.2026 | Stockholm
Marketing Capability Forum
7.05.2026 | Remote
CMO Forum
22.04.2026 | Stockholm
Sourcing Forum
22.04.2026 | Stockholm
Insight Forum
22.04.2026 | Stockholm
National Associations Council
24.04.2026 | Stockholm
 

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