WFA meets Twitter on brand safety | Marketer of the Year shortlist

Global Marketer Week speakers

WFA meets Twitter on brand safety | Marketer of the Year shortlist | Agencies more outspoken.

WFA names 2022 Global Marketer of the Year shortlist

Global leaders from Reckitt, Bayer, Diageo, L’Oréal, Grab, LEGO, Mondelēz and Levi’s compete for the annual recognition

Demystifying marketing effectiveness

P&G Global Media VP, Gerry D’Angelo, on how to maximise media investment effectiveness

Gearing up for a new media measurement approach

The drive for smarter cross-media measurement is starting to bear fruit, explains Matt Green, WFA Director, Global Media Services

7 in 10 agencies feel comfortable being honest with clients in evaluations

Less than half of agencies think their compensation should be linked to their evalution, the same research shows

Putting wages on an equal footing

Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors

Consumer insights needs an inclusive approach too

ESOMAR Council member, Corinne Moy, on how to ensure marketing is rooted in deep consumer understanding

AB InBev, Bumble, Mastercard and VICE on Global Marketer Week 2023 line-up

Registrations are now open for WFA's annual showcase event in Istanbul

WFA and GARM meet Musk to discuss brand safety amidst advertiser concerns

10 years of WFA's Responsible Marketing Pact

WFA's responsible alcohol marketing lead, Giuditta Hanau Santini, on the industry's progress to eliminate alcohol marketing to minors

Upcoming events

8.12.2022 | Remote

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