🔴 Global Marketer Week 2025 in #Brussels, what’s on the agenda? Our specialist forums will traditionally hold standalone forum sessions to discuss and develop workable solutions to help brands address the challenges facing each role. Global experts in #AI, #Sourcing, #Media, #Insights, #InclusiveMarketing and #Policy as well as Global #CMOs will gather to share key lessons in creating a marketing profession fit to navigate the future. Each will hear from experts, discuss the issues holding them back and the lessons they are learning, united around the themes of delivering better marketing and brand growth through challenging. 👉 Read details of each session here: https://bit.ly/4iFM3D1. 📅 From 18 to 21 March, WFA and UBA Belgium bring to the heart of Europe the advertising industry’s most influential marketers. Don’t miss out on what these thought leaders have to say. 🙏 With thanks to our Global Marketer Week 2025 sponsors: DoubleVerify Meta TikTok Adform XR Extreme Reach Google Integral Ad Science RTL AdAlliance Zefr Adfidence Compliant Ebiquity plc Havas Media Network Impact Plus Scope3 STARS (Ltd.). Stravito APS Group #GMW25 #UBA #GlobalMarketing #BetterMarketing
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, AI, Halo, and Cross-Media Measurement
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Sorin Patilinet
Marketing Effectiveness @ Mars | Book author of “Marketing Effectiveness - Marketing Science for Brand Growth” | Wharton Guest Lecturer | Advisor |…
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
Updates
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WFA reposted this
In just one week, the best minds in global marketing will gather in Brussels, and we're thrilled to be part of it. We're excited to announce our official sponsorship of WFA's #GlobalMarketerWeek and hear from the best minds and brands in how the marketing landscape is evolving. No doubt, the buzz will be around Gen AI and how it is transforming the industry. Vidmob is the leading creative data platform and can help navigate these new technologies with the right training data. Robert Wollner will be on the ground and will be happy to share how we've helped leading brands build stronger campaigns and reconnect creative and media through our platform. #creativedata #GMW #wfamarketers #vidmob
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WFA reposted this
🚨One week to go!🚨 A key highlight of the Global Marketer Week 2025, by the WFA, is the UBA Trends Day on March 20th—where top marketing minds will explore the trends shaping our industry. From tech and branding to consumer habits and leadership, this conference is a must for anyone looking to stay ahead of the curve. At Havas Media Network, we're committed to driving meaningful connections and shaping the future of marketing. As a proud sponsor of the Global Marketer Week, we’re excited to be part of this industry-defining moment. Our global leaders, Laurent Broca, Global Chief Growth Officer and CEO of Havas Media Network France, and Joanna Lawrence, Global Chief Strategy Officer, will be on the ground—ready to meet, share insights, and connect with you. See you there! #WFA #HavasProud
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WFA reposted this
We’re thrilled to be partnering with WFA for Global Marketer Week 2025! Once again, we’re joining the world’s top marketers at this magnificent event, where innovation, creativity, and collaboration take centre stage. Brussels, we’re coming for you! We can’t wait to connect with our clients, exchange insights, and celebrate the future of marketing together. See you there! James Levy, Henry Locatelli, Deepa Bist, Maegan B., Laurent OPPENHEIM, Kristian Golder #WFA #GlobalMarketing #BetterMarketing
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WFA reposted this
We are proud to be a sponsor of WFA Global Marketer Week in Brussels from March 18 to 21! This event provides a unique platform for industry leaders to exchange knowledge, explore emerging trends, and drive marketing excellence. Planning to be there? Connect with our CEO, Jacek Chrusciany! We look forward to engaging discussions and meaningful exchanges. #CampaignSetup #DigitalMedia #AdTech
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WFA reposted this
📍 Headed to WFA's #GlobalMarketerWeek in Brussels next week? Join the Zefr team on the ground from March 18 - March 21. We’re excited to be both attending and sponsoring this year’s WFA #GlobalMarketerWeek in Brussels, where the world’s leading brands come together to shape the future of responsible marketing. Connect with Zefr to discuss how brands can take control of where and how they show up in the digital ecosystem. 🗓️ Learn more here: https://gmw.wfanet.org/ #WFA #GlobalMarketerWeek #BrandSuitability #AI #ResponsibleMarketing
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📧 WFA gears up for Global Marketer Week, Unicef's marketing lead on Gen Alpha and the launch of a new WFA media transparency tool: subscribe to our monthly #newsletter for analysis, insight & opinion from the world's top marketers 👇 UBA Belgium Asmita Dubey L'Oréal Diana Frost Kraft Heinz Seth Godin 🌔 Raja Rajamannar Mastercard Livia Fioretti TrendWatching Peter Hinssen nexxworks Joseph Oubelkas #WFA #GlobalMarketing #BetterMarketing
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🔴 #IP guidance, Meta ad labelling and EU prohibited practices: Gabrielle Robitaille, WFA Policy Director, shares the latest on key developments in AI and how they impact marketing: https://bit.ly/4koAQbO. #WFA #GlobalMarketing #BetterMarketing #GenAI #Advertising
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🔴 "Marketing is not inherently good or bad, what's good or bad is humans." On the latest #BetterMarketing podcast, David Wheldon OBE speaks with Frederique Covington Corbett, Ph.D. (UNICEF) on being a real global marketer, #GenAlpha and hushing. 👂 Listen here: https://bit.ly/4bsBhxD. 🔔 Subscribe to the Better Marketing Pod here: https://bit.ly/41flcXq. Who do you think David should talk to next? Nominate the next podcast guest here: https://bit.ly/4imA9hp. 🙏 With thanks to Meta. #WFA #GlobalMarketing #BetterMarketing
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🔴 We’re happy to welcome eight new members to WFA, taking total membership to more than 150 and reflecting the strong value that WFA provides to marketers: https://bit.ly/43kxMaq. “We’re delighted that our services continue to attract more corporate members, demonstrating the value that WFA provides to marketers around the world. Our ability to deliver industry leading advice in key areas such as #sourcing, #media and #AI empowers our members to identify the right priorities for their businesses and drive growth.” - Stephan Loerke 💡 Want to learn more about WFA membership? Please get in touch with our team at membership@wfanet.org. #WFA #GlobalMarketing #BetterMarketing Accor Allwyn Four Seasons Hotels and Resorts Income Insurance Limited Puig TUI Zalando Zurich Insurance