🔴 We are a proud partner of Campaign 360 - 2025, Campaign Asia-Pacific’s premier #brand #marketing event, taking place in Singapore on May 27 & 28. At Campaign 360, you will learn how brands can adapt to the challenges of today’s fast-changing marketing landscape and dynamic shifts in consumer behaviour. Find out more here: https://bit.ly/40nz8yk. Laura Forcetti Joel Gan #APAC #GlobalMarketing #BetterMarketing
About us
WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications. We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Become a WFA member and join the network.
- Website
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https://bit.ly/m/WFA
External link for WFA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 1953
- Specialties
- Marketing, Advertising, Thought Leadership, Sustainability, DEI, Podcast, National advertiser associations, Global Marketing, Agencies, Media, Marketing Effectiveness, Brand Safety, GARM, Planet Pledge, Media measurement, Better Marketing, Food marketing, Alcohol marketing, Marketing and children, and AI
Locations
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Primary
Avenue Louise 140
Brussels, 1050, BE
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5 Shenton Way
#10-01, UIC Building
Singapore, 068808, SG
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256-260 Old Street
London, England EC1V 9DD, GB
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132 West 31st Street
9th floor
New York, New York 10001, US
Employees at WFA
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Mikko Kotila
Researcher/Builder
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Preeti Srivastav
Group Head of Sustainability
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Dale Green
Global Director - Purpose Marketing | Business, Marketing and Brand Strategy | Sustainability And Social…
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Nathalie Nijhuis-Lam
Philips ESG Brand Marketing Lead- Supervisory Board Member - and Lead Inclusion and Diversity marketing transformation
Updates
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WFA reposted this
A big thank you to Robert Webster for having me on the very first episode of the TAU Marketing Solutions Podcast to share WFA insights on all things Gen AI and marketing! 🎙️ If you're interested in how the world's largest brands are using gen AI and overcoming barriers to adoption, what responsible AI governance looks like in practice and how Gen AI is shaping client-agency relationships, privacy and data management, then have a listen here: https://lnkd.in/e4VZvqZT And if you'd like to learn more about our AI Community - an exclusive network of 650+ senior marketers from over 120 global brands exchanging best practices and insights on Gen AI adoption - then feel free to reach out! #GenerativeAI #AIforMarketing #ResponsibleAI #TAUPodcast #Innovation #Marketing Jill Lloyd Coolbox Films WFA
🚀Launching the TAU Podcast with Industry Insights from the World Federation of Advertisers Delighted to share our first episode of the TAU Podcast, where TAU's Robert Webster had the pleasure of chatting to the brilliant Gabrielle Robitaille, Director of Policy at WFA. Together they looked across the industry to see where we are as an industry: how advanced is our use of AI for Marketing and what’s next? Recorded in late 2024 in this episode, Rob and Gabrielle dive into: ✅ The use cases that the industry’s currently focusing on. We ask, have we got it right and where are we missing opportunities? ✅ Where the blockers for the industry are and how we can overcome them? ✅ Some of the the highs and the lows of AI for Marketing in 2024 ✅How organisations can balance innovation with ethical considerations and governance. ✅What AI means for agency-client relationships, ✅Data management and privacy in scaling AI solutions. Thanks to Gabrielle and the team at the WFA for your time and support. 🎧 Listen now, https://lnkd.in/e4VZvqZT see how your business compares to the industry and discover how you can drive innovation together with trust and transparency in the evolving AI landscape. Don't miss Gabrielle's tips on embracing AI responsibly while staying ahead of the curve. What would you like to hear about next on the TAU Podcast? #Marketing #AI #Martech #adtech #Innovation #DataGovernance #Leadership #Podcast
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🌟🏆 Last chance today to vote for your Global Marketer of 2024! Who of these five finalists will take home the award? ⭐ Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash ⭐ Asad Ayaz, Chief Brand Officer, The Walt Disney Company ⭐ Diana Frost, Global Chief Growth Officer, Kraft Heinz ⭐ Marcel Marcondes, Global Chief Marketing Officer, AB InBev ⭐ Aruna Ravichandran (she/her) Ravichandran, SVP, Marketing Networking & Collaboration, Cisco 👉 Vote here: https://bit.ly/4fWXEwG. 🙏 Thanks to our expert jury for selecting this stellar shortlist: Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Coolbox Films
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WFA reposted this
We're a week away from our first remote in-house forum of 2025! Excited to be joined by the amazing Efrain Ayala and Steffen Gentis of Reckitt, as well as our incredible forum chair Shannon Kalkstein for a session on in-house production trends. ✨ There's still time to register if you haven't already! 👇
🔴 Next week, Thursday January 23, we are honoured to welcome these guests to our first #InHouse #Forum of the year: - Efrain Ayala, Global Director, Creative Effectiveness, at Reckitt, who will share insights from WFA's DEI in Content Production playbook. - Steffen Gentis, Global Production Director at Reckitt, who will delve into how the company has embraced emerging technologies such as virtual studios and modularity. 🔺 As a WFA member, you can register here: https://bit.ly/4hk49dl. 🔺 The WFA In-House Forum is a member only peer-to-peer networking group for global and regional in-house agency leaders and specialists. Read more on the WFA In-House Forum here: https://bit.ly/3S8RoYL. 🔺 Download the DEI in Content Production playbook here: https://bit.ly/3YiAs6b. #WFA #GlobalMarketing #BetterMarketing Brenna Brandes Julia Kraft Shannon Kalkstein Camelia Cristache-Podgorean
In-House Production Trends - WFA In-House Forum, Jan 23
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🔴 Next week, Thursday January 23, we are honoured to welcome these guests to our first #InHouse #Forum of the year: - Efrain Ayala, Global Director, Creative Effectiveness, at Reckitt, who will share insights from WFA's DEI in Content Production playbook. - Steffen Gentis, Global Production Director at Reckitt, who will delve into how the company has embraced emerging technologies such as virtual studios and modularity. 🔺 As a WFA member, you can register here: https://bit.ly/4hk49dl. 🔺 The WFA In-House Forum is a member only peer-to-peer networking group for global and regional in-house agency leaders and specialists. Read more on the WFA In-House Forum here: https://bit.ly/3S8RoYL. 🔺 Download the DEI in Content Production playbook here: https://bit.ly/3YiAs6b. #WFA #GlobalMarketing #BetterMarketing Brenna Brandes Julia Kraft Shannon Kalkstein Camelia Cristache-Podgorean
In-House Production Trends - WFA In-House Forum, Jan 23
wfanet.org
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“I think we'll start to see the proper implications of what's likely to be the next industrial revolution.” 👂 In our latest #BetterMarketing podcast, marketing guru, Mark Ritson, has a candid conversation with his #AI-generated alter ego, the Ritbot. 👉 Watch what they have to say: https://bit.ly/4ivUVvS. David Wheldon OBE Will Gilroy Coolbox Films Tom Bainton Rob Oliver Camelia Cristache-Podgorean Marina Petrova Intentful, a GMS company #WFA #GlobalMarketing #BetterMarketing
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🟢 For #marketing to be compatible with a #sustainable future, it’s important to leverage our #creativity and #storytelling power to help consumers and marketers get on that sustainable transformation journey. 🌟 That is why we’re proud to present our new sustainability playbook, Creativity into Action, published today together with Kantar: bit.ly/3WdicJx. Creativity into Action illustrates how marketing's storytelling power can help to normalise sustainable living, accelerating both marketing's own and society's transformation towards a sustainable future. It’s a case study-led voluntary guide, built on examples of what great marketing looks like when aligned with sustainable marketing practices. 👉 WFA members can download the playbook here: bit.ly/3WdicJx. #WFA #GlobalMarketing #BetterMarketing #SustainableMarketing2030 Michelle McEvoy James Prentice Toby Foy Ketan Mohile Ozlem Senturk Jack Young Jonathan Hall Robert Dreblow
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🌟🏆 Who will be the Global Marketer of the Year 2024? Read about Asad Ayaz, Chief Brand Officer at The Walt Disney Company, and one of our five finalists this year: https://bit.ly/41bRbcI. If you want to launch a blockbuster movie, then Asad is the man you want on your team. He has led the campaigns for the most watched films on Disney+ and Hulu and 13 of the top 15 box office debuts of all time, including eight opening weekends over $200 million, as well as the biggest worldwide debut of all time for 'Avengers: Endgame', which earned over $1.2 billion in five days. 👉 You can now vote for Asad and the other finalists until January 20: https://bit.ly/3ZvCG2e. 🙏 Thanks to our expert jury for selecting this stellar shortlist: Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Coolbox Films
Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
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In #NewYork on Thursday January 30? Don't miss #MostContagious NY taking place that day in the Big Apple and hear 12 months of #marketing insights – in just one day: https://lnkd.in/dBcXXpXK. Contagious WARC #GlobalMarketing #BetterMarketing
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🌟🏆 Who will be the Global Marketer of the Year 2024? We recently interviewed Kofi Amoo-Gottfried, CMO at DoorDash, and one of our five finalists this year: https://bit.ly/3OzZWpr. Kofi has turned the utility of meal delivery into a cultural triumph, helping DoorDash become the largest food delivery company in the US – with a 67% share in the meal-delivery category. 👉 You can now vote for Kofi and the other finalists until January 20: https://bit.ly/3ZvCG2e. 🙏 Thanks to our expert jury for selecting this stellar shortlist: Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Coolbox Films
Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
wfanet.org