https://wfanet.org/nl-NL(c) 2006 ProcuriosMon, 09 Mar 2026 14:45:10 +0100http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p>Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Coll&eacute;e, Global Vice President NIVEA.</p>https://wfanet.org/knowledge/item/2026/03/03/the-candid-cmo-tobias-collee-global-vice-president-nivea-at-beiersdorfMon, 09 Mar 2026 14:45:10 +0100https://wfanet.org/knowledge/item/2026/03/03/the-candid-cmo-tobias-collee-global-vice-president-nivea-at-beiersdorf <p>International marketing and working in a local market are very different says the CMO of Suntory Beverage &amp; Food Europe (SBFE).</p>https://wfanet.org/knowledge/item/2025/11/06/the-candid-cmo-francois-bazini-chief-marketing-officer-for-suntory-beverage-food-europeThu, 06 Nov 2025 14:51:10 +0100https://wfanet.org/knowledge/item/2025/11/06/the-candid-cmo-francois-bazini-chief-marketing-officer-for-suntory-beverage-food-europe <p><strong>When you&rsquo;ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career. </strong></p>https://wfanet.org/knowledge/item/2025/07/17/the-candid-cmo-cheryl-goh-group-vp-of-marketing-and-sustainability-and-founding-cmo-at-grabTue, 07 Oct 2025 12:10:03 +0200https://wfanet.org/knowledge/item/2025/07/17/the-candid-cmo-cheryl-goh-group-vp-of-marketing-and-sustainability-and-founding-cmo-at-grab <p><strong>Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.</strong></p>https://wfanet.org/knowledge/item/2025/06/10/the-candid-cmo-conny-kalcher-group-chief-customer-officer-at-zurichWed, 11 Jun 2025 15:14:43 +0200https://wfanet.org/knowledge/item/2025/06/10/the-candid-cmo-conny-kalcher-group-chief-customer-officer-at-zurich