<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>News</title><link>https://wfanet.org/</link><description></description><language>nl-NL</language><copyright>(c) 2006 Procurios</copyright><lastBuildDate>Thu, 02 Apr 2026 00:02:05 +0200</lastBuildDate><docs>http://blogs.law.harvard.edu/tech/rss</docs><generator>Procurios RSS2 Feed</generator><item><title>Global brands call for clearer consensus on AI labelling as usage accelerates, WFA research</title><description>&lt;p&gt;&lt;i&gt;Eighty-two percent of multinationals believe transparency is essential for protecting brand reputation&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;WFA launches new best-practice guidance for AI-generated marketing creative&lt;/i&gt;&lt;/p&gt;</description><link>https://wfanet.org/knowledge/item/2026/04/02/global-brands-call-for-clearer-consensus-on-ai-labelling-as-usage-accelerates-wfa-research</link><pubDate>Thu, 02 Apr 2026 00:02:05 +0200</pubDate><guid isPermaLink='true'>https://wfanet.org/knowledge/item/2026/04/02/global-brands-call-for-clearer-consensus-on-ai-labelling-as-usage-accelerates-wfa-research</guid><media:content url="https://wfanet.org/l/library/download/urn:uuid:f93384a7-7d23-41f6-b241-ed9074eedb74/best-practice+guidance+on+transparency+.png" type="image/png" medium="image"  duration="10"> </media:content></item></channel></rss>