https://wfanet.org/nl-NL(c) 2006 ProcuriosTue, 22 Sep 2026 11:13:46 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>World&rsquo;s biggest companies say there&rsquo;s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem</strong></p>https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-researchTue, 22 Sep 2026 11:13:46 +0200https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-research <p>As the EU AI Act takes effect, brands need clarity when AI-generated advertising content must be disclosed. Maxime Ricard, Senior Digital Policy Manager at WFA, offers some thoughts.</p> <p>WFA's <a rel="noopener" href="https://wfa.stravito.com/share/document/FojWO6" target="_blank">latest webinar</a> explored the practical application of Article 50, offering marketers an <a rel="noopener" href="https://wfa.stravito.com/share/document/sxlxjq" target="_blank">actionable guide</a> on compliance, governance and consumer trust.</p>https://wfanet.org/knowledge/item/2026/09/17/navigating-the-eu-ai-act-labelling-obligations-in-practiceThu, 17 Sep 2026 00:05:45 +0200https://wfanet.org/knowledge/item/2026/09/17/navigating-the-eu-ai-act-labelling-obligations-in-practice