https://wfanet.org/nl-NL(c) 2006 ProcuriosThu, 22 Oct 2026 00:01:16 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter &amp; Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself</strong></p>https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketingThu, 22 Oct 2026 00:01:16 +0200https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketing <p><strong>State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges</strong></p>https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-findsWed, 30 Sep 2026 06:01:52 +0200https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-finds <p><strong>World&rsquo;s biggest companies say there&rsquo;s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem</strong></p>https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-researchTue, 22 Sep 2026 11:13:46 +0200https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-research