Go big on media spend or go home, marketers told

Wed, 03 Jun 2026 00:02:48 +0200

Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.

FIFA World Cup drives global media inflation to 4.4%, WFA Outlook

Thu, 16 Apr 2026 12:03:44 +0200

Sharp increase in US price inflation against decrease in China

How are marketers' communication models shifting?

Mon, 09 Mar 2026 16:39:56 +0100

What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?

Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

Tue, 07 Apr 2026 15:23:31 +0200

Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

India to the world. Highlights from WFA’s Forum Connect Mumbai

Fri, 06 Mar 2026 09:12:01 +0100

Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.

WFA Forum Connect heads to Mumbai

Mon, 16 Feb 2026 16:17:49 +0100