Premium digital inventory and the US will keep media inflation high through 2027

Wed, 21 Oct 2026 11:09:16 +0200

Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace

WFA reveals first speakers and agenda for Global Marketer Week in London

Fri, 23 Oct 2026 13:40:25 +0200

Speakers include Haleon, Pepsi, The Business of Creativity and System1

Five lessons for building paid media effectiveness

Thu, 24 Sep 2026 20:21:21 +0200

What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA

Go big on media spend or go home, marketers told

Wed, 03 Jun 2026 00:02:48 +0200

Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.

FIFA World Cup drives global media inflation to 4.4%, WFA Outlook

Thu, 16 Apr 2026 12:03:44 +0200

Sharp increase in US price inflation against decrease in China

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Premium digital inventory and the US will keep media inflation high through 2027

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