https://wfanet.org/nl-NL(c) 2006 ProcuriosTue, 27 Oct 2026 12:02:06 +0100http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>The conditions for great agency work are shaped long before an invoice is paid. Laura Forcetti, Director Marketing Services Asia Pacific and Global Marketing Sourcing at WFA, explains why the way brands behave towards their agencies, and how they manage and motivate them, matters as much as what and how they pay</strong></p>https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercialsTue, 27 Oct 2026 12:02:06 +0100https://wfanet.org/knowledge/item/2026/10/27/better-marketing-requires-more-than-smart-commercials <p><strong>Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter &amp; Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself</strong></p>https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketingThu, 22 Oct 2026 00:01:16 +0200https://wfanet.org/knowledge/item/2026/10/22/better-marketing-pod-ep.-54-taide-guajardo-on-36-years-of-brand-building-and-why-marketers-must-market-marketing <p><strong>Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace</strong></p>https://wfanet.org/knowledge/item/2026/10/21/premium-digital-inventory-and-the-us-will-keep-media-inflation-high-through-2027Wed, 21 Oct 2026 11:09:16 +0200https://wfanet.org/knowledge/item/2026/10/21/premium-digital-inventory-and-the-us-will-keep-media-inflation-high-through-2027