Most brands admit they fail to deliver consistent creative excellence

Wed, 17 Jun 2026 01:09:23 +0200

New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

Just one in three are using AI to go beyond efficiencies to deliver better creative.

WFA releases new report on AI visibility and discoverability

Tue, 09 Jun 2026 14:16:04 +0200

The Future of Discoverability is designed to share best practice for brand marketers in the age of AI-powered search.

Institute of Marketing in Malawi joins WFA

Thu, 18 Jun 2026 15:12:02 +0200

New leadership in Kenya, Malaysia and Paraguay

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 19 Jun 2026 17:55:42 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

WFA names new leadership team for 2026

Tue, 21 Apr 2026 14:31:07 +0200

Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

Global Marketer Week kicks off in Stockholm

Thu, 30 Apr 2026 16:21:18 +0200

A day-by-day summary of WFA's flagship event

FIFA World Cup drives global media inflation to 4.4%, WFA Outlook

Thu, 16 Apr 2026 12:03:44 +0200

Sharp increase in US price inflation against decrease in China

Three more CMOs to speak at WFA Global Marketer Conference in Stockholm

Tue, 07 Apr 2026 16:14:41 +0200

Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event