https://wfanet.org/nl-NL(c) 2006 ProcuriosMon, 26 Oct 2026 12:01:38 +0100http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>Leading marketers from Burger King, Essity, General Motors, LEGO, IKEA, Shiseido join <a href="https://gmoty.wfanet.org/jury">panel</a></strong></p>https://wfanet.org/knowledge/item/2026/10/26/wfa-names-expert-jury-for-2026-global-marketer-of-the-yearMon, 26 Oct 2026 12:01:38 +0100https://wfanet.org/knowledge/item/2026/10/26/wfa-names-expert-jury-for-2026-global-marketer-of-the-year <p><strong>Speakers include Haleon, Pepsi, The Business of Creativity and System1 &nbsp;</strong></p>https://wfanet.org/knowledge/item/2026/10/19/wfa-reveals-first-speakers-and-agenda-for-global-marketer-week-in-londonFri, 23 Oct 2026 13:40:25 +0200https://wfanet.org/knowledge/item/2026/10/19/wfa-reveals-first-speakers-and-agenda-for-global-marketer-week-in-london <p><b>Heads of national associations from around the world gather in Warsaw on 22&ndash;23 October to discuss growth, measurement, retail media and AI</b></p>https://wfanet.org/knowledge/item/2026/10/07/national-associations-to-meet-in-warsawThu, 08 Oct 2026 14:31:52 +0200https://wfanet.org/knowledge/item/2026/10/07/national-associations-to-meet-in-warsaw <p><b>Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador</b></p>https://wfanet.org/knowledge/item/2026/10/05/latam-regional-meeting-comes-to-central-america-for-the-first-timeThu, 08 Oct 2026 14:31:51 +0200https://wfanet.org/knowledge/item/2026/10/05/latam-regional-meeting-comes-to-central-america-for-the-first-time <p><strong>State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges</strong></p>https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-findsWed, 30 Sep 2026 06:01:52 +0200https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-finds <p><b>ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing</b></p>https://wfanet.org/knowledge/item/2026/09/29/canadian-advertisers-present-their-top-industry-honour-for-2026Thu, 08 Oct 2026 13:35:26 +0200https://wfanet.org/knowledge/item/2026/09/29/canadian-advertisers-present-their-top-industry-honour-for-2026 <p><strong>Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011</strong></p> <p><strong>Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards</strong></p>https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-researchWed, 30 Sep 2026 02:06:48 +0200https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-research <p><strong>World&rsquo;s biggest companies say there&rsquo;s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem</strong></p>https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-researchTue, 22 Sep 2026 11:13:46 +0200https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-research <p><b>UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video</b></p>https://wfanet.org/knowledge/item/2026/09/16/cross-media-measurement-advances-in-belgium-and-indiaThu, 08 Oct 2026 14:29:58 +0200https://wfanet.org/knowledge/item/2026/09/16/cross-media-measurement-advances-in-belgium-and-india