https://wfanet.org/nl-NL(c) 2006 ProcuriosWed, 30 Sep 2026 06:01:52 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges</strong></p>https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-findsWed, 30 Sep 2026 06:01:52 +0200https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-finds <p><strong>Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011</strong></p> <p><strong>Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards</strong></p>https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-researchWed, 30 Sep 2026 02:06:48 +0200https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-research <p><strong>World&rsquo;s biggest companies say there&rsquo;s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem</strong></p>https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-researchTue, 22 Sep 2026 11:13:46 +0200https://wfanet.org/knowledge/item/2026/09/22/strategic-thinking-is-the-biggest-skills-gap-for-marketing-wfa-research <p><a href="https://gmw.wfanet.org/">Global Marketer Week 2027</a> will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.</p>https://wfanet.org/knowledge/item/2026/09/14/global-marketer-week-2027-dates-confirmed-for-londonTue, 15 Sep 2026 12:05:31 +0200https://wfanet.org/knowledge/item/2026/09/14/global-marketer-week-2027-dates-confirmed-for-london <p><strong>Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses. &nbsp;</strong></p>https://wfanet.org/knowledge/item/2026/08/26/nominations-open-for-global-marketer-of-the-year-2026Wed, 26 Aug 2026 00:03:24 +0200https://wfanet.org/knowledge/item/2026/08/26/nominations-open-for-global-marketer-of-the-year-2026 <p>WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams. &nbsp;</p>https://wfanet.org/knowledge/item/2026/08/17/l-oreal-s-bizien-mourgue-to-co-chair-capability-forumTue, 18 Aug 2026 10:59:53 +0200https://wfanet.org/knowledge/item/2026/08/17/l-oreal-s-bizien-mourgue-to-co-chair-capability-forum <p>WFA and X Corp. are putting the litigation involving GARM behind them&nbsp;&nbsp;</p>https://wfanet.org/knowledge/item/2026/07/29/wfa-and-x-settle-over-garm-litigationWed, 29 Jul 2026 15:19:10 +0200https://wfanet.org/knowledge/item/2026/07/29/wfa-and-x-settle-over-garm-litigation <p>New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action &nbsp;</p>https://wfanet.org/knowledge/item/2026/07/09/two-thirds-of-brand-owners-are-behind-on-paid-media-measurementMon, 17 Aug 2026 13:04:17 +0200https://wfanet.org/knowledge/item/2026/07/09/two-thirds-of-brand-owners-are-behind-on-paid-media-measurement