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Nominations open for Global Marketer of the Year 2026

Wed, 26 Aug 2026 00:03:24 +0200

Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.

L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum

Tue, 18 Aug 2026 10:59:53 +0200

WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.

WFA and X settle over GARM litigation

Wed, 29 Jul 2026 15:19:10 +0200

WFA and X Corp. are putting the litigation involving GARM behind them

Two-thirds of brand owners are behind on paid media measurement

Mon, 17 Aug 2026 13:04:17 +0200

New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action

WFA heads to London for Global Marketer Week 2027

Thu, 02 Jul 2026 17:34:36 +0200

WFA's annual flagship event will take place in April in London

Dutch industry charts a course for retail media

Fri, 03 Jul 2026 17:05:24 +0200

Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

Most brands admit they fail to deliver consistent creative excellence

Tue, 14 Jul 2026 13:39:06 +0200

New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

Just one in three are using AI to go beyond efficiencies to deliver better creative.

The commercial power of brands - research spotlight

Fri, 03 Jul 2026 18:33:46 +0200

Study from Norway shows the effect of brands in keyword advertising