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WFA heads to London for Global Marketer Week 2027

Thu, 02 Jul 2026 17:34:36 +0200

WFA's annual flagship event will take place in April in London

Dutch industry charts a course for retail media

Fri, 03 Jul 2026 17:05:24 +0200

Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

Most brands admit they fail to deliver consistent creative excellence

Tue, 14 Jul 2026 13:39:06 +0200

New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

Just one in three are using AI to go beyond efficiencies to deliver better creative.

The rise of principal media - research spotlight

Thu, 02 Jul 2026 18:09:25 +0200

A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

The commercial power of brands - research spotlight

Fri, 03 Jul 2026 18:33:46 +0200

Study from Norway shows the effect of brands in keyword advertising

Leadership changes in Kenya, Malaysia and Paraguay

Thu, 02 Jul 2026 17:05:41 +0200

MSK (Kenya) appoints new CEO

MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership

Cross-media measurement takes shape in Spain with MAPA

Fri, 03 Jul 2026 15:46:13 +0200

AEA leads development of Spanish cross-media measurement solution

Institute of Marketing in Malawi joins WFA

Thu, 02 Jul 2026 17:02:50 +0200

IMM joins WFA's network of national associations in more than 60 countries

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 03 Jul 2026 17:01:27 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership