https://wfanet.org/nl-NL(c) 2006 ProcuriosThu, 08 Oct 2026 16:19:09 +0200http://blogs.law.harvard.edu/tech/rssProcurios RSS2 Feed<p><strong>Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year</strong></p>https://wfanet.org/knowledge/item/2026/10/08/how-to-succeed-in-marketing-by-the-people-who-do-it-bestThu, 08 Oct 2026 16:19:09 +0200https://wfanet.org/knowledge/item/2026/10/08/how-to-succeed-in-marketing-by-the-people-who-do-it-best <p><strong>Recruitment for a new CEO to be led by five-person committee with a new appointment expected by June 2027</strong></p>https://wfanet.org/knowledge/item/2026/10/07/wfa-ceo-stephan-loerke-to-step-down-in-2027-having-led-organisation-for-24-yearsWed, 07 Oct 2026 15:04:11 +0200https://wfanet.org/knowledge/item/2026/10/07/wfa-ceo-stephan-loerke-to-step-down-in-2027-having-led-organisation-for-24-years <p><b>From Greece to Dubai, <a rel="noopener" href="https://www.abg-me.com/" target="_blank">ABG</a> CEO &amp; Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era</b></p>https://wfanet.org/knowledge/item/2026/10/07/in-the-spotlight-eleni-kitra-advertising-business-group-(gcc)Thu, 08 Oct 2026 14:23:07 +0200https://wfanet.org/knowledge/item/2026/10/07/in-the-spotlight-eleni-kitra-advertising-business-group-(gcc) <p><strong>Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand &amp; Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees</strong></p>https://wfanet.org/knowledge/item/2026/09/30/better-marketing-pod-ep.-53-nissan-s-miki-hamamatsu-on-rebuilding-one-global-brand-and-why-internal-belief-comes-firstWed, 07 Oct 2026 10:10:23 +0200https://wfanet.org/knowledge/item/2026/09/30/better-marketing-pod-ep.-53-nissan-s-miki-hamamatsu-on-rebuilding-one-global-brand-and-why-internal-belief-comes-first <p><strong>State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges</strong></p>https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-findsWed, 30 Sep 2026 06:01:52 +0200https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-finds <p><strong>Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011</strong></p> <p><strong>Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards</strong></p>https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-researchWed, 30 Sep 2026 02:06:48 +0200https://wfanet.org/knowledge/item/2026/09/29/global-brands-are-shifting-to-paying-for-outputs-not-time-wfa-research