Latest industry insights

Marketing transformation a permanent state for multinationals, according to new WFA research

Wed, 13 May 2026 14:53:20 +0200

Nearly all large companies are in transformation mode and four out of five now treat it as permanent state of affairs

Key determinant of success is the CMO’s willingness to balance their skillset and approach

Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"

Thu, 07 May 2026 13:50:09 +0200

In this episode David Wheldon talks with Dan Taylor, VP Global Ads at Google, about how to drive real business value and have clearer conversations with the CFO.

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 24 Apr 2026 07:04:55 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

Unpredictable is the new normal for business, WFA research

Thu, 23 Apr 2026 08:02:04 +0200

Geopolitics, economic outlook and AI are the top perceived sources of risk

Budgets under greater scrutiny (up 18% to 97%) and 23% more multinationals (up to 92%) are looking to internal collaboration to minimise dangers

WFA names new leadership team for 2026

Tue, 21 Apr 2026 14:31:07 +0200

Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

WFA partners with LIONS on global study to explore the future of creativity

Wed, 08 Apr 2026 09:54:24 +0200

Cannes Lions launches Creative Brand Lion to recognise the brands investing in the organisational foundations that make breakthrough creativity possible

Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters

Thu, 02 Apr 2026 00:02:04 +0200

In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.

Global brands call for clearer consensus on AI labelling as usage accelerates, WFA research

Thu, 02 Apr 2026 00:02:05 +0200

Eighty-two percent of multinationals believe transparency is essential for protecting brand reputation

WFA launches new best-practice guidance for AI-generated marketing creative

Uncertainty on EU green claims rules holds brands back

Wed, 08 Apr 2026 10:58:37 +0200

Lack of guidance on how to assess green claims is making brands more cautious on communicating sustainability. Alexandre Boyer, Senior Manager, Policy at WFA explains.