Latest industry insights

Influencing the influencers

Thu, 17 Sep 2026 17:42:59 +0200

Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.

Navigating the EU AI Act labelling obligations in practice

Thu, 17 Sep 2026 00:05:45 +0200

As the EU AI Act takes effect, brands need clarity when AI-generated advertising content must be disclosed. Maxime Ricard, Senior Digital Policy Manager at WFA, offers some thoughts.

WFA's latest webinar explored the practical application of Article 50, offering marketers an actionable guide on compliance, governance and consumer trust.

The Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition

Mon, 14 Sep 2026 00:01:45 +0200

The modern marketer can't know everything and accepting that fact has been a milestone in Natalia Ball's work at both P&G and Mars.

Andrew Tindall on defining creativity and why emotion matters for effectiveness

Mon, 24 Aug 2026 15:54:56 +0200

Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.

You can't buy attention: What World Cup 2026 taught brands about culture

Tue, 18 Aug 2026 11:04:53 +0200

The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.

The expansionary moment: Why AI is the catalyst for agency evolution

Mon, 17 Aug 2026 14:19:57 +0200

Paul Limbrey, Google’s VP of global 3P ecosystem, explores new Google-commissioned research on agency excellence from Boston Consulting Group. He breaks down how agencies can use structural shifts and innovation in the AI era to reclaim their role as indispensable strategic partners. This article originally appeared on Think with Google.