Latest industry insights

Social media bans for minors - what is the global picture?

Mon, 16 Mar 2026 12:54:47 +0100

WFA's tracker provides a snapshot of markets that have or are considering introducing social media bans for minors.

How are marketers' communication models shifting?

Mon, 09 Mar 2026 16:39:56 +0100

What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?

HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

Wed, 04 Mar 2026 00:02:56 +0100

In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.

The Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf

Mon, 09 Mar 2026 14:45:10 +0100

Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.

Five great webinars you may have missed

Mon, 02 Mar 2026 09:10:57 +0100

From GEO to Production and Inclusivity to Search, WFA has recently hosted a raft of expert webinars that can bring members up to speed on rapidly evolving topics.

How is regulation on AI use in marketing shaping up around the world?

Thu, 26 Feb 2026 11:05:50 +0100

With the rapid pace of change in AI and its regulation, WFA has updated its member-only Global AI Map.

A quick-start directory to help find a marketing consultant

Thu, 26 Feb 2026 11:46:58 +0100

WFA has updated its Consultants Directory, a comprehensive, non-exhaustive listing of marketing consultancies which provides marketers with a structured overview of specialist consulting firms that are known for their expertise in areas such as media advisory, marketing operations, production, digital/data, and marketing capability management.

WFA launches guide to inclusive insights to help strengthen consumer understanding

Mon, 23 Feb 2026 11:39:32 +0100

WFA has launched a new guide to inclusive insights, providing consumer insights leaders with a practical framework to embed inclusion into consumer research, data interpretation and strategic decision-making.

India to the world. Highlights from WFA’s Forum Connect Mumbai

Fri, 06 Mar 2026 09:12:01 +0100

Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.