Latest industry insights

The Candid CMO: Absa’s Sydney Nhlanhla Mbhele

Mon, 10 Aug 2026 00:03:24 +0200

In this Candid CMO feature, WFA speaks with Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer Absa Group about building meaningful brands across Africa and why lived experience matters more than data alone.

6 lessons on transforming for real effectiveness

Thu, 06 Aug 2026 16:03:40 +0200

Over recent WFA member meetings, marketing leaders from some of the world's biggest brand owners sat down to compare notes on a question every organisation is wrestling with right now: what does effective change actually look like, and how do you tell it apart from 'transformation theatre'? A few clear lessons emerged. Rob Dreblow, WFA's Global Head of Marketing Services, outlines six of them.

WFA and X settle over GARM litigation

Wed, 29 Jul 2026 15:19:10 +0200

WFA and X Corp. are putting the litigation involving GARM behind them

Two-thirds of brand owners are behind on paid media measurement

Tue, 14 Jul 2026 13:27:16 +0200

New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action

Cannes Lions 2026 jurors on why creativity is all about insight

Thu, 09 Jul 2026 10:15:14 +0200

Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.

Cannes Lions 2026 jurors on creativity as a business driver

Thu, 09 Jul 2026 10:15:13 +0200

Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.