Latest industry insights

Reflections from 50 conversations with the world’s top marketing minds

Wed, 03 Jun 2026 00:02:47 +0200

Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.

Go big on media spend or go home, marketers told

Wed, 03 Jun 2026 00:02:48 +0200

Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.

How can marketing drive business growth?

Tue, 02 Jun 2026 00:01:03 +0200

Senior marketer leaders from Asahi, Driscolls, LEGO Group, L’Oréal, Opella, Pernod Ricard, P&G, Reckitt share their one thing that will help the marketing function drive growth

How should marketers respond to AI?

Tue, 02 Jun 2026 12:22:52 +0200

What is the best way to incorporate AI into a marketing organisation? Leading marketers from Arla Foods, Carlsberg, LEGO, L'Oreal, Mars, Opella, Pernod Ricard, P&G, Reckitt, The Magnum Ice Cream Company share their views.

Global marketers share what's on their Cannes to-do list

Tue, 02 Jun 2026 00:01:04 +0200

Leaders from Arla Foods, Axa, Carlsberg, LEGO Group, L'Oréal, Mars, P&G, Reckitt, The Magnum Ice Cream Company on what they are looking to see on the agenda at Cannes

What Brand Purpose really does

Tue, 02 Jun 2026 10:28:04 +0200

At this year’s Campaign360 in Singapore, WFA’s Asia Advisory Board unpacked one of marketing’s most over-romanticised constructs: brand purpose. Chrystal Yeong, Senior Manager, Global Marketing Services at WFA, reports.

Marketing transformation a permanent state for multinationals, according to new WFA research

Wed, 13 May 2026 14:53:20 +0200

Nearly all large companies are in transformation mode and four out of five now treat it as permanent state of affairs

Key determinant of success is the CMO’s willingness to balance their skillset and approach

Google's VP Global Ads Dan Taylor: “AI is more of a leadership than a technology challenge"

Tue, 26 May 2026 09:50:10 +0200

In this episode David Wheldon talks with Dan Taylor, VP Global Ads at Google, about how to drive real business value and have clearer conversations with the CFO.

WFA President’s Awards recognise eight outstanding initiatives around the world

Fri, 24 Apr 2026 07:04:55 +0200

Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership