Latest industry insights

Most brands admit they fail to deliver consistent creative excellence

Wed, 17 Jun 2026 01:09:23 +0200

New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

Just one in three are using AI to go beyond efficiencies to deliver better creative.

Six tensions reshaping consumer culture right now

Fri, 05 Jun 2026 17:01:18 +0200

How people relate to media, ambition, technology and each other is changing. Katrina Dodd, Trends Editor at Contagious, shares on the tenshions that are reshaping consumer behaviour in 2026.

Reflections from 50 conversations with the world’s top marketing minds

Wed, 03 Jun 2026 00:02:47 +0200

Recording from Stockholm during WFA Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and other top marketing thinkers over the first 50 episodes of the Better Marketing Podcast.

Go big on media spend or go home, marketers told

Wed, 03 Jun 2026 00:02:48 +0200

Marketing effectiveness guru Les Binet outlines the importance of advertising investment to drive growth at WFA's Media Forum in Stockholm, part of Global Marketer Week 2026.

How can marketing drive business growth?

Tue, 02 Jun 2026 00:01:03 +0200

Senior marketer leaders from Asahi, Driscolls, LEGO Group, L’Oréal, Opella, Pernod Ricard, P&G, Reckitt share their one thing that will help the marketing function drive growth

How should marketers respond to AI?

Tue, 02 Jun 2026 12:22:52 +0200

What is the best way to incorporate AI into a marketing organisation? Leading marketers from Arla Foods, Carlsberg, LEGO, L'Oreal, Mars, Opella, Pernod Ricard, P&G, Reckitt, The Magnum Ice Cream Company share their views.