Latest industry insights

Two-thirds of brand owners are behind on paid media measurement

Tue, 14 Jul 2026 13:27:16 +0200

New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action

Cannes Lions 2026 jurors on why creativity is all about insight

Thu, 09 Jul 2026 10:15:14 +0200

Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.

Cannes Lions 2026 jurors on creativity as a business driver

Thu, 09 Jul 2026 10:15:13 +0200

Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.

Cannes Lions: Plus ça change?

Thu, 09 Jul 2026 12:23:32 +0200

In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.

How can marketers unlock creative excellence?

Wed, 08 Jul 2026 09:30:40 +0200

Industry leaders discuss the importance of creativity and how to build it across brand organisations.

Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose

Tue, 14 Jul 2026 09:07:58 +0200

In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.